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Calls: Promotion of EU Agricultural Products
Under the slogan: Enjoy, it's from Europe, the European Commission is co-financing campaigns in 2023 to promote European agricultural and food products around the world, and to raise awareness of EU agricultural products in new markets. EUR 166.4 million has been earmarked to support the promotion of agricultural and food products of the European Union in 2023, within 15 topics (e.g. organic products, fresh fruit and vegetables, EU quality scheme).
Applicants can apply for programs that are in line with the political priorities of the European Commission for the period 2019-2024, and especially with the strategy - From farm to fork. Promotional campaigns for which funding is requested should highlight and prioritize products that contribute to objectives such as the sustainability of EU agriculture, the improvement of animal welfare and the promotion of consumption of fresh fruit and vegetables, and a healthy and sustainable diet.
The planned funds are intended for campaigns aimed at the EU internal market, and for campaigns aimed at third countries, and the promotion programs are expected to increase the consumption and competitiveness of EU agri-food products by increasing the market in the target countries.
Promotional campaigns that want to secure funding should inform consumers about the different EU quality systems and labels such as geographical indications or organic products. Also, sustainable agricultural practices beneficial for the climate, the environment and animal welfare, a healthier and more balanced diet, and the use of fresh fruits and vegetables will be promoted. Promotional activities aimed at consumers in the internal market should refer to and comply with the nutritional guidelines of the target Member States.
Eligible applicants: trade or inter-trade organizations that are representative of a specific sector or sectors, and in particular:
· sectoral organizations and groups, that is, any association, regardless of their legal form, composed mainly of producers or processors of the same product, provided that they are representative of the name that is protected by quality systems for agricultural and food products and that is covered by that program
·recognized producer organizations or associations of producer organizations
·bodies of the agricultural and food sector whose goal and activities are aimed at providing information about agricultural products and their promotion and which are entrusted with the task of providing public services in that area.
The application deadline is April 20, 2023.
Call document – Promotion of agricultural products (AGRI-SIMPLE-2023)
AGRIP-SIMPLE-2023
Internal market
|
Topic |
Budget |
Scope |
|
1 - AGRIP-SIMPLE-2023- IM-EU QS |
7.000.000 EUR |
Informing and promoting the program with the aim of increasing awareness and recognition of Union quality schemes |
|
2 - AGRIP-SIMPLE-2023-IM-ORGANIC |
14.000.000 EUR |
Informing and promoting the program with the aim of increasing awareness and recognition of quality schemes and ecological production methods |
|
3 - AGRIP-SIMPLE-2023-IM-SUSTAINABLE |
6.000.000 EUR |
Informing and promoting the program with the aim of increasing awareness of the sustainability of the Union's agriculture and animal welfare |
|
4 - AGRIP-SIMPLE-2023-IM-FRESH FRUIT AND VEGETABLES |
9.100.000 EUR |
Informing and promoting the program with the aim of increasing the consumption of fresh fruit and vegetables on the internal market in the context of a balanced and healthy diet in practice |
|
5 - AGRIP-SIMPLE-2023- IM CHARACTERISTICS |
5.000.000 EUR |
Informing and promoting programs whose goal is to emphasize the specificity of agricultural methods in the Union and the characteristics of European agricultural and food products, as well as defined quality schemes |
Third countries
|
Topic |
Budget |
Scope |
|
6 - AGRIP-SIMPLE-2023-TC-ASIA |
16.300.000 EUR |
Information and promotion of programs targeting one or more of the following countries: China, Japan, South Korea, Taiwan, Southeast Asia or South Asia |
|
7 - AGRIP-SIMPLE-2023-TC-AMERICAS |
9.300.000 EUR |
Information and promotion of programs targeting one or more of the following countries: Canada, USA, Mexico |
|
8 - AGRIP-SIMPLE-2023- TC-OTHERS |
12.300.000 EUR |
Information and promotion of programs aimed at other geographical areas |
|
9 - AGRIP-SIMPLE2023-TC-ORGANIC OR SUSTAINABLE |
5.000.000 EUR |
Information and promotion of programs related to organic products under the Union quality scheme in any third country |
Call document – Promotion of agricultural products (AGRIP MULTI-2023)
AGRIP-MULTI-2023
Internal market
|
Topic |
Budget |
Scope |
|
1 - AGRIP-MULTI-2023-IM |
4.200.000 EUR |
Informing and promoting programs with the aim of increasing awareness and recognition of the Union's quality schemes or Informing and promoting programs that highlight the specific features of agricultural methods in the Union and the characteristics of EU agricultural and food products, and quality schemes |
|
2 - AGRIP-MULTI-2023-IM-ORGANIC |
14.000.000 EUR |
Informing and promoting the program with the aim of increasing awareness and recognition of ecological production quality method schemes |
|
3 - AGRIP-MULTI-2023-IM-SUSTAINABLE |
14.000.000 EUR |
Information and promotion of programs to raise awareness of the Union's sustainable agriculture and animal welfare |
|
4 - AGRIP-MULTI-2023-IM-FRESH FRUIT AND VEGETABLES |
10.000.000 EUR |
Informing and promoting the program with the aim of increasing the consumption of fresh fruit and vegetables on the internal market in the context of a balanced and healthy diet in practice |
Third countries
|
Topic |
Budget |
Scope |
|
4 - AGRIP-MULTI-2023-TC-ALL |
29.200.000 EUR |
Information and promotion of programs targeting any third country |
|
5 - AGRIP-MULTI-2023-TC-ORGANIC, OR SUSTAINABLE |
11.000.000 EUR |
Information and promotion of programs concerning organic products under the Union quality scheme in any third country |
Source: European Commission
