The Creative Innovation Laboratory encourages participants from different cultural and creative sectors to design and test innovative digital solutions with potential positive long-term impact on multiple cultural and creative sectors.

The laboratory facilitates the creation of innovative solutions (eg tools, models and methodologies) that can be applied to the audiovisual sector and at least other creative and / or cultural sectors. Solutions should be easy to replicate and have the potential to penetrate the market. For the sake of clarity, the project does not necessarily have to be applied immediately to the audiovisual sector, but to one that could easily be replicated in that sector.

For the needs of this year's call, in addition to recurring goals and activities, a thematic approach is adopted. For the second year of the Creative Innovation Laboratory, two topics are greening and innovative educational tools to address relevant social issues such as misinformation. The aim is to encourage life cycle thinking and promote a more sustainable and inclusive living environment and way of life. The Creative Innovation Laboratory will bring together actors from different cultural and creative sectors to design and test innovative solutions (eg tools, models and methodologies) for the circular economy. These solutions should combine sustainability with inclusion and aesthetics, be able to replicate in different sectors and have the potential for social behavior change.

Expected results
• improving the competitiveness of the European audiovisual and other cultural and creative sectors through cross-sectoral cooperation
• improve the process of greening the European audiovisual and other cultural and creative sectors through cross-sectoral cooperation
• Increasing knowledge transfer between different sectors of the creative industries
• increase the visibility, accessibility and diversity of European content in the digital age;
• Improve business models and data usage
• Increase the potential audience of European content in the digital age.

Eligible applicants: legal entities (public or private bodies) established in one of the eligible countries (according to the Program in question)

Total budget: EUR 13,640,000

Deadline: 7.9.2022.

Invitation document

Official invitation